WhatsApp is an indispensable app for billions around the world, helping to privately connect friends, family and businesses with end-to-end encrypted messaging. Yet with data leaks, hackers and other bad actors online dominating the global privacy conversation, WhatsApp wanted to reassert itself as a trusted leader and innovator in the space.
In this global campaign, we debuted WhatsApp’s multiple layers of privacy protection that work together to make messages even more secure, and make users feel like nothing can interfere with their most private conversations.