Suzy: Evolving an enterprise research company for the AI era

Suzy is an enterprise market research company that partners with brands and agencies to be the source of on-demand consumer truths. As the market research industry races to keep pace with the speed of culture, Suzy has leapt forward to become a research and technology partner to more fast-paced marketers where up to the moment consumer trends can become the catalyst for the next big thing.

With AI becoming a core component of the Suzy platform and enabler of predictive intelligence, researchers can turn to Suzy for more than the answers to their questions. It becomes a source of inspiration to their strategy development. A spark to their brilliance.

It’s this spark of brilliance that informed the Suzy brand redesign, and shaped their identity, iconography, and content.

Agency partner: territorial

Award: Silver, Design Awards 2026, Graphis International

Role: Lead Strategist